Bold lips have instant cool-factor. They can take a casual outfit to a chic level or amp up the glam factor in the evening. But when you’re fair-skinned, it’s tough to know which color to go for. I’m about as pale as they come, but I’ve learned the power of a daring lipstick. It instantly gets me event-ready when I don’t have time to put on a full face of makeup. After years working for Estee Lauder, Lancome and Sephora, I’ve seen every shade of lipstick. And I’ve tried more than I should have to find the best ones for those of us who have to slather on sunscreen like no one’s business. Here are the three most flattering shades to go for when rocking a bold lipstick with fair skin.

COOL CLASSIC RED

A classic red with blue undertones really pops against fair skin. It also enhances the radiance of your complexion.

Wearing: YSL Rouge Volupte Shine – 17

ROSY ORCHID

This color walks the line between lilac and rose, so it’s universally flattering for both warm and cool-toned fair skin. Bonus–this hue enhances your eyes, no matter what color they are.

Wearing: Buxom Cosmetics Wildly Whipped Soft Matte Lipcolor – Swinger

DEEP BURGUNDY

Perfect for fall and winter, this rich shade looks mysterious & romantic when paired with a healthy sweep of bronzer and bit of smoky brown eyeshadow. Shoot for a matte look, and for a less-intense version, opt for a stain.

Wearing: J. Cat Beauty Liptitude 24/7 Hydrating Lip Stain – Fantasy Dreamer